Armine Harutyunyan, the new “face of Gucci,” has already sparked fierce debate in the media and on social media. Some think she’s different and unique, while others openly insult her, sure that she’s unfit for the job of “face of the brand.” In any case, Armine’s presence does not disappoint. By the way, the scandal hasn’t died down, despite the fact that the girl has been on the world’s most recognized catwalks many times.

However, the girl seems unconcerned with the unfavorable perceptions of her and the symptoms of so-called “body-shaming.” Armine feels that people in general are terrified of anything out of the ordinary. Trying to remove stereotyped thinking is one of contemporary society’s major concerns.

According to the paradigm, many people are just terrified of anything that differs from their preconceived notions. Armine believes that being distinct, original, and special is preferable than being lost in a faceless gray mass and becoming like everyone else. According to the atypical model, it is important to pay attention to yourself and what you really like.