A hairdresser is making headlines online for the way he transforms clients suffering from baldness. He employs hair prosthesis, or custom-made wigs, to give his clients a completely distinct look. Although the operation is temporary and expensive, the astonishing effects fully explain why some men choose it.

Francisco Oliveira, based in São José dos Campos, São Paulo, Brazil, specializes in assisting males with self-esteem difficulties related to hair loss. He claims to have 5 years of experience in the industry and has placed over 3,000 hair prosthesis, which typically cost around $200.

Francisco’s work got considerable attention after he began sharing videos of the makeovers on Instagram and TikTok. “My new passion is seeing these attractive men undergo makeovers. Is there anything more amazing than watching them transform and feel accomplished?! ”

There’s nothing more beautiful than a well-groomed man, seriously awesome,” one user commented in reaction to one of the viral videos.