Jessica Simpson has recently received a lot of attention—and not only for her singing. Known for her trademark blend of southern charm and pop stardom, the singer is returning to the forefront with what appears to be a daring new chapter in her career. Fans were quick to note a significant change in her look, triggering a flood of emotions and speculation.

The singer, actress, and fashion designer just shared a new Instagram snap that drove her fans into a frenzy. Jessica, who is known for her ever-changing style, looks to have undergone a change that has many fans stunned—and they haven’t held back in the comments. The photo of Jessica in a recording studio should have been about her comeback. Instead, it caused a wave of astonishment and perplexity among her followers.

“It doesn’t even look like her,” one fan said in the comments. “Who’s that?” said another. Some followers went so far as to compare her to other well-known celebrities, claiming she now looks like socialite Paris Hilton. Jessica has caused a number of cases of mistaken identity in the past. Two years ago, she recalled a funny experience when a fan mistaken her with Britney Spears, another early 2000s pop icon. She laughed off with her typical wit.

Reddit users have also stated that she appears unrecognizable. Despite the anticipation around her appearance, there is still enthusiasm regarding Simpson’s comeback to music. It’s been years since she released a full studio album, and longtime fans are excited to hear what she calls the “soundtrack of my soul.”

Jessica Simpson knows how to get people talking, whether it’s through her new music or her new look. And if her newest post is any indicator, she’s preparing for a big moment in the spotlight.